THE PROCESS OF INTERNATIONALIZATION OF SOFTWARE FIRMS: THE CASE AUDACES

THE PROCESS OF INTERNATIONALIZATION OF SOFTWARE FIRMS: THE CASE AUDACES

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This study addresses the way in which Brazilian companies are internationalising, their motivations for internationalization and competitive advantage in this process.The article analyzes in depth a software company that since 2002 has been working successfully trm atom knife in the global market.The theoretical framework used is supported in three major theories on the internationalization: the advantage of ownership (DUNNING, 1988), the Uppsala School of the 1970s and the born global theory (RENNIE, 1993; CAVUSGIL and KNIGHT, 1996; OVIATT and McDougall, 1994; MADSEN and SERBIA, 1997).To conduct the study, using a qualitative approach with an exploratory-descriptive approach.

The strategy was the case study.Data were collected from primary and secondary sources.The data analysis was from the content analysis.As a result, it appears that the motivation for the internationalization ador 3d allure massage chair is based on the need to reduce dependence on domestic market, ability to modify products for the international market opportunity for profit and growth in the international market, interest management for international activities.